Sevali in our opinion are one of the brands at the moment that are really elevating the upcycled aesthetic taking it from what at times can often seem slap-dash and thrown together to the almost couture level elegance and quality.
Creative director Sebastian A. de Ruffray. Born in Santiago, Chile, made his design path through Milan and London to eventually settle in Paris where Sevali is based.
“With Sevali, I want to push the boundaries of upcycling,” Sebastian says. “We want to experiment with different media, different materials, to propose something new. It’s a search for newness.” By fashion industry standards, the practice of upcycling usually involves flipping pre-existing garment textiles — deadstock fabrics, vintage clothing — into new pieces. Some of Sevali’s garments abide by these industry conventions — say, a renewed antique wedding dress, a frock pieced together from silk scarves. Sevali’s most fantastical garments, however, are constructed from more commonplace materials. “For me, it’s always interesting to find new ways of transforming objects. We work a lot with objects that we find in the street or at markets around the city. Found objects like car seats, metro tickets or mattresses — which we’ve used in the past — have more powerful energy than clothes because people relate more to these objects. I always try to keep the object’s essence. Our designs are inspired by the mundane. They’re about highlighting the richness of everyday life.”
We think Sevali is the elevated luxury that the sustainable market needs to transition into the couture/luxury market.