We don't know wether it is just because it has gotten a lot colder in London but we have been craving some west coast architecture if even to imagine a bit of sun! And for that we look to Craig Ellwood. This American architect played a vital role in shaping what modern architecture is today, often overshadowed by the likes of Richard Neutra or Charles and Ray Eames, but the purity of his design and its appropriateness for the Southern California climate means his buildings still resonate. He is also credited with introducing industrial building methods to residential architecture, producing iconic designs at low cost. With such a paired back sleek design aesthetic is is ironic that he was a playboy who took his surname from a liquor store and drove a Lamborghini with a license plate that read ‘VROOM’. a lifestyle as a counterpoint to his work! Let us know what you think in the comments below.